The Problem We Saw
In 2020, our founders noticed a troubling pattern: startups were spending lakhs on beautiful websites, powerful apps, and sophisticated marketing—but treating these investments as mere expenses.
When it came time to raise funding or secure loans, they couldn't prove the value of their digital assets. Banks didn't recognize websites as collateral. Investors undervalued their technology. Auditors wouldn't capitalize their IP.
Meanwhile, creative agencies had no understanding of financial valuation, and valuation firms had no appreciation for digital craftsmanship. The two worlds never met.