300% Mobile Conversion Growth: KRAFT's E-commerce Transformation
Mobile-first redesign and Shopify Plus migration delivering 300% mobile conversion increase, complete FSSAI compliance, and transformative e-commerce experience for food & beverage industry
Client Snapshot
Client
KRAFT Beverage
Industry
E-commerce (Food & Beverage)
Services Provided
Creative Web Development, Mobile-First Design
Key Result
300% Mobile Conversion Increase
Plus 100% FSSAI compliance, 95% mobile optimization score, 25% revenue growth
The Challenge
An e-commerce site losing customers to competitors with better mobile experiences
KRAFT Beverage's existing e-commerce platform was bleeding revenue due to critical mobile and compliance issues:
FSSAI Non-Compliance
The previous website lacked proper FSSAI licensing display, ingredient transparency, and allergen warnings required for food e-commerce in India. This exposed the business to regulatory penalties and customer trust issues.
Catastrophic Mobile Experience
80% cart abandonment rate on mobile devices. 12-second load times on 4G networks. Checkout forms were nearly impossible to complete on smartphones. With 70% of traffic coming from mobile, they were losing 7 out of 10 potential sales.
Manual Backend Chaos
Inventory management was completely manual, leading to overselling incidents, stockout frustrations, and countless hours wasted on spreadsheet gymnastics. Payment reconciliation was a monthly nightmare requiring 40+ hours of manual work.
Competitive Disadvantage
Competitors with app-like mobile experiences and one-click checkout were winning market share. Customer reviews specifically cited "frustrating mobile checkout" as the primary reason for switching to competitors.
The Bottom Line:
KRAFT was losing thousands in daily revenue and risking regulatory action. They needed a complete e-commerce transformation focused on mobile experience and compliance—fast.
The Solution
Complete mobile-first rebuild on Shopify Plus with FSSAI compliance built-in
Platform Migration: Custom PHP to Shopify Plus
Re-platformed entire e-commerce infrastructure for enterprise-grade reliability:
- Shopify Plus Enterprise: 99.99% uptime guarantee with auto-scaling infrastructure
- Zero-Downtime Migration: Seamless data migration preserving customer accounts, order history, and SEO rankings
- Enhanced Security: PCI-DSS Level 1 compliance out-of-the-box
- Global CDN: Lightning-fast content delivery across India
FSSAI Compliance Through Custom APIs
Built custom compliance system meeting all FSSAI e-commerce regulations:
- FSSAI License Display: Automated license number display on every product page
- Nutritional Information API: Complete ingredient lists, allergen warnings, and nutritional facts
- Manufacturing Date System: Batch tracking with manufacture and expiry date display
- Storage Instructions: Product-specific storage guidance visible at checkout
- Country of Origin: Mandatory origin disclosure for all products
- Regulatory Documentation: Easy access to certifications and quality reports
Mobile-First Checkout Redesign
Completely rebuilt checkout experience optimized for smartphone users:
- One-Page Checkout: Reduced 5-step process to streamlined single-page flow
- Mobile-Optimized Forms: Large touch targets, auto-fill support, numeric keyboards for phone/PIN
- Guest Checkout: Eliminated forced account creation reducing friction by 60%
- Address Auto-Complete: Google Maps integration for instant address entry
- Cart Persistence: Saved carts across devices and sessions
- Thumb-Zone Optimization: CTA buttons positioned for easy one-handed mobile use
Automated Inventory & Payment Integration
End-to-end automation eliminating manual backend work:
- Real-Time Inventory Sync: Automated stock management preventing overselling
- Multi-Warehouse System: Location-based inventory with automated routing
- Multi-Payment Gateway: Razorpay + PayU integration with automatic fallback
- Order Management Automation: Automatic order processing, invoicing, and shipping label generation
- Payment Reconciliation: Automated daily reconciliation reducing manual work from 40 hours to 2 hours monthly
Progressive Web App Implementation
App-like experience without app store downloads:
- Install to Home Screen: Add-to-home-screen prompt for instant access
- Offline Browsing: Product catalog accessible without internet connection
- Push Notifications: Order updates and promotional offers direct to device
- Native-Like Performance: Instant page loads with service worker caching
- Background Sync: Cart updates even when connectivity is poor
Technology Stack
The Results
Transformative e-commerce metrics across every business dimension
Mobile Commerce Impact
- Mobile conversions increased from 2.5% to 10% (300% growth)
- Cart abandonment decreased from 80% to 40% on mobile devices
- Mobile page load time reduced from 12 seconds to 3 seconds
- 60% of customers now complete checkout on smartphones
- PWA install rate: 15% of mobile visitors added to home screen
Business Impact
- Overall revenue increased 25% in first 6 months
- Average order value increased 18% due to improved upselling
- Customer acquisition cost decreased 30% through improved conversion rates
- Repeat purchase rate increased from 12% to 28%
- Monthly orders grew from 800 to 2,100 (162% increase)
Operational Impact
- Customer support tickets reduced by 50% due to intuitive UX
- Backend administrative time reduced by 90% through automation
- Zero overselling incidents since launch (down from 3-5 per week)
- Payment reconciliation time: 40 hours/month to 2 hours/month
- Order processing time per order: 8 minutes to 45 seconds
Compliance & Technical Impact
- 100% FSSAI compliance achieved across all products
- 95% Google PageSpeed Insights mobile score (up from 23%)
- Zero regulatory warnings or penalties since launch
- Customer trust metrics improved: 4.7/5.0 rating (up from 3.2/5.0)
- Platform uptime: 99.99% (vs. previous 94% on custom platform)
AlphaQuantix didn't just rebuild our website—they transformed our entire business. The mobile experience is now seamless, and our customers are completing purchases at rates we never imagined possible. The FSSAI compliance system gives us complete peace of mind, and the automated backend saved us hundreds of hours. Revenue is up 25%, and we're finally competing with the big players in our space.
Project Timeline & ROI
From planning to launch in 4 months with 380% ROI
Discovery & Compliance Audit
User research, FSSAI requirement analysis, platform evaluation, data migration planning
Platform Setup & Custom Development
Shopify Plus configuration, custom API development, FSSAI compliance system build
Design & PWA Implementation
Mobile-first UI/UX design, checkout optimization, progressive web app development
Testing, Migration & Launch
Mobile testing, data migration, payment gateway integration, phased launch with monitoring
Investment ROI
380%
Return on investment in first 6 months post-launch
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