How We Delivered 200% User Engagement Growth for a FinTech Platform
Complete platform rebuild, AWS migration, and performance optimization resulting in industry-leading metrics and ₹2.1Cr certified valuation
Client Snapshot
Client
Financial Analytics Platform
Industry
FinTech / SaaS
Services Provided
Full-Stack Development, Performance SEO
Key Result
200% User Engagement Increase
Plus 99.9% uptime, 50K+ active users, ₹2.1Cr certified valuation
The Challenge
A promising platform on the brink of collapse
The client's financial analytics platform was experiencing critical issues that threatened its survival:
Platform Instability
The legacy codebase, built hastily during their MVP phase, was causing frequent crashes. Users reported data inconsistencies and calculation errors—catastrophic for a financial platform. Server downtime averaged 8-12 hours per month.
Severe Performance Issues
90-second load times were driving high-value users to competitors. The database architecture couldn't scale beyond 5,000 concurrent users. Complex financial calculations would timeout, leaving users frustrated.
Revenue Loss
65% bounce rate was costing thousands in daily revenue. Premium subscription churn hit 45% monthly. Competitors were winning deals simply by offering stable platforms.
No Documented Asset Value
Investors were questioning their technology valuation during Series A discussions. The platform had significant IP but no certified documentation of its worth for due diligence.
The Bottom Line:
Without dramatic intervention, the platform would lose market share irreversibly within 6 months. They needed both technical salvation and financial credibility.
The Solution
A complete rebuild combining technical excellence with financial certification
Discovery & Critical Path Analysis
Our creative and quantitative guilds conducted parallel assessments:
- Technical Audit: Identified database schema flaws causing calculation errors
- Architecture Review: Monolithic structure preventing horizontal scaling
- User Research: Interviewed 50+ users to understand pain points
- Financial Assessment: Documented existing IP value and development investment
Cloud Migration to AWS
Migrated from legacy hosting to scalable AWS infrastructure:
- Auto-Scaling EC2 Instances: Handle traffic spikes automatically
- RDS PostgreSQL: Reliable database with automated backups
- ElastiCache Redis: Reduced computation time by 80%
- CloudFront CDN: Global low-latency asset delivery
- Lambda Functions: Serverless processing for heavy calculations
Front-End Rebuild in React
Complete UI/UX redesign with modern architecture:
- React 18 with TypeScript: Type-safe, maintainable codebase
- Component Library: Consistent design system across platform
- Progressive Web App: Offline capability for mobile users
- Real-Time Updates: WebSocket integration for live data
- Accessibility First: WCAG 2.1 AA compliant throughout
Python Backend Optimization
Rebuilt financial calculation engine for speed and accuracy:
- FastAPI Framework: High-performance asynchronous API
- NumPy & Pandas: Optimized financial calculations
- Celery Task Queue: Background processing for heavy operations
- Comprehensive Testing: 95% code coverage with unit and integration tests
SEO & Content Optimization
Improved organic visibility for high-value financial keywords:
- Technical SEO: Schema markup for rich snippets in finance SERPs
- Content Strategy: Educational content targeting investor searches
- Page Speed: Achieved 95+ Lighthouse performance scores
- Mobile Optimization: Perfect mobile experience for on-the-go users
Certified Financial Valuation
Our quantitative guild provided IBBI-certified valuation:
- Digital Asset Valuation: Complete platform valuation using DCF method
- IP Documentation: Proprietary algorithms and data models valued
- Investor-Ready Report: 45-page certified report for due diligence
- Certified Value: ₹2.1 Crore documented asset value for balance sheet
Technology Stack
The Results
Transformative metrics across every business dimension
User Experience Impact
- Bounce rate dropped from 65% to 18%
- Average session duration increased by 285%
- User satisfaction score: 4.8/5.0 (up from 2.3/5.0)
- Mobile user engagement increased 340%
Business Impact
- Monthly recurring revenue increased 165%
- Premium subscription churn reduced from 45% to 8%
- Customer acquisition cost decreased 40%
- Platform scaled to support 50,000+ concurrent users
Technical Impact
- 99.9% uptime maintained consistently (vs. previous 96.5%)
- API response times under 200ms for 95th percentile
- Zero critical bugs reported in first 6 months post-launch
- Infrastructure costs reduced 30% through optimization
Financial Impact
- ₹2.1 Crore certified digital asset valuation
- Successfully raised Series A with platform as key differentiator
- Platform added to balance sheet as intangible asset
- Investor confidence increased through certified valuation documentation
AlphaQuantix didn't just rebuild our platform—they saved our company. The technical transformation was extraordinary, but what truly set them apart was the certified valuation. When investors questioned our technology value during Series A, we handed them a 45-page IBBI-certified report. The round closed above target within weeks. Their dual approach is absolutely unique in the market.
Project Timeline
From discovery to certified launch in 6 months
Discovery & Planning
Technical audit, user research, architecture planning, financial assessment
Core Development
AWS infrastructure setup, backend rebuild, database migration, front-end development
Testing & Optimization
Load testing, security audit, performance optimization, beta user feedback
Launch & Valuation
Phased rollout to users, SEO implementation, financial valuation process
Certified Delivery
Full platform handover, IBBI-certified valuation report delivery, team training
Want Similar Results for Your Platform?
Whether you need a complete rebuild or want to certify your existing platform's value, our dual-guild approach delivers both technical excellence and financial credibility.